Packaging design is a comprehensive application of natural science and aesthetic knowledge, which can better protect goods during the circulation process and promote their sales. What are the basic knowledge of packaging design?

1. Highlighting the brand, highlighting display, and good packaging must stand out on the shelves, giving the brand extra points.

2. Good packaging must present design effects while controlling costs. Spending tens of yuan to make a packaging that achieves good results is relatively unsuccessful to some extent.

3. When designing packaging, designers should comprehensively consider what problems packaging design should solve? Is it to solve the problem of visual impact? Or is the packaging not compatible enough? There is no comprehensive approach, only focusing can highlight brand personality.

4. The packaging design should be easy to quickly produce and replicate, and even with a good design, the production period of one month cannot fully utilize the value of packaging design. In a nutshell: Nowadays, packaging design is not only about solving attractive problems, but also about being user-friendly.