1、 Protecting goods

The most basic function of packaging is to protect goods. Usually, packaging can protect goods from external influences such as moisture, light, temperature, etc. Moreover, packaging can also maintain the freshness and quality of the product. For example, cling film can keep food fresh and nutritious, and cardboard boxes can prevent damage to the product.

2、 Selling products

Packaging can not only protect goods, but also become a key factor in product sales. Packaging can attract consumers' attention through visual and sensory design. A beautiful packaging can make the product more attractive and enhance consumer desire to purchase.

3、 Information transmission

Packaging is also one of the ways for product information transmission. By using the brand name, pattern, text, and label, packaging can inform consumers of the brand, weight, ingredients, production date, shelf life, and other information of the product. Consumers can make purchasing decisions based on this information. In addition, some packaging can also provide instructions for use and information on supporting materials.

4、 Convenience

Packaging can also provide convenience for the carrying and transportation of goods. Packaging can make goods more tightly fixed together, reducing collisions and wear during transportation. In addition, some packaging can also increase the portability of the product, making it more convenient for consumers to carry.

5、 Brand promotion

Packaging is also an important means of brand promotion. Differentiate from other brands through packaging design to create a unique brand image. A good packaging design can make it easier for consumers to recognize the brand, thereby increasing the brand's exposure and reputation.

In summary, packaging has various functions such as protecting products, promoting products, information transmission, convenience, and brand promotion. In the increasingly fierce market competition, the importance of packaging is becoming more prominent. Therefore, enterprises should attach importance to packaging design and provide better packaging for products to increase their sales volume and competitiveness. The image is from the internet. If there is any infringement, please contact us to delete it